Tim Hecker
Branding, Album Design 2020
2020
The visual identity builds off of the concept of ma, which translates to “void” or “ the space between two structural parts” that is reflected in the typography. Hecker blurs the lines between digital and analog, urging listeners to embrace discomfort and engage in meaningful exploration. I made the decision to explore spray paint as a medium then collage them digitally to translate his practice visually.
Dimension: 12 x 12”
“I don’t want to set up a digital-analog divide because I find the most interesting things confuse the two, like hybridity or in-between” — Tim Hecker
The visual identity around this album was focused around the following themes: the void vs. the state of alienation, lost echoes of humanity, multi-dimensional walls, and polyphonic reverie.
She currently works at a digital media music company, creating integrated campaign assets and branding for key product launches.
Recently, she worked on a book project with the Aviation Industry Research Institute in South Korea. Besides many other projects, she was responsible for research and documentation and development of guidelines for search engine optimization of Graphic Design ephemera onto the People’s Graphic Design Archive.
She received BFA in Graphic Design from California Institute of the Arts (CalArts).
- Two Lines Align
- Coming soon
Coming soon
- ... details for more projects coming soon