Highnotes 

Branding, Motion Design

2022-2023

Highnotes is a shareable recap of all the ways you brought joy to the world through live music. We were tasked to create an ellaborate campaign with Artist and Venue Partnerships. We created a design system that not only aligns with but expands on the existing Bandsintown brand guidelines. We developed a landing page and website where artist’s can customize the design of their highnotes and share them. 

We launched this annual Highnotes campaign by putting together a personalized social-friendly highlight reel that tells the story of the artist’s year and to honor their achievements in live music. Through this, fans can see what they’ve been up to too.  
Client: Bandsintown
Designer & Illustrator: Alex Cerutti, Sarah Lee 
Animation: Alex Cerutti, Sarah Lee
Writer: Blaise DeAngelo 
Producer: Alex Hoffman
Medium: Digital


Sharing your High Notes is a great way to show some love to your fans for their support, remind them about all the great times you shared, grow your community, and last but not least: reflect back on your achievements. 

We're putting a bow on 2023 with your 2023 High Notes—a personalized highlight reel that tells the story of your year in live music.


... Case Study Coming Soon...
Sarah Lee is a designer specializing in branding, strategy, and product design based in Los Angeles, CA. 

She currently works at a digital media music company, creating integrated campaign assets and branding for key product launches. 

Recently, she worked on a book project with the Aviation Industry Research Institute in South Korea. Besides many other projects, she was responsible for research and documentation and development of guidelines for search engine optimization of Graphic Design ephemera onto the People’s Graphic Design Archive. 

She received BFA in Graphic Design from California Institute of the Arts (CalArts). 


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